ambiguity around blogging

Friday, 15 September 2017

so, blogging. it's a weird one. does one stick to what they know, rambling on about the new Rimmel lipstick releases or their new autumn coat? or does one take an alternate route? is saying my blog's a fashion and beauty one somewhat less valuable, or even taken less seriously than say, a blog focussing on mental health or social issues? who even classifies the value of a blog? oh wait, stupid I asked that because it seems to me that SEO, DA and visibility are the main judges. if your blog is able to surpass the loopholes and please a search engine, you're instantly a success. I understand. blogging is difficult and we want it to pay off. see what I did there? we enhance and preen our blogs, something that should be effortless and authentic to you, in order for it to be worth more. because the more people that see your site, the more marketable you are. you are reduces to nothing but a money-maker. you have the potential to promote something and actually have someone buy it because of you. and again, I digress. we try to monetise our blogs as much as possible. "reparations" they call it, "compensation" they address it, "restitution" they say. and fair enough. running a blog is hard, I should know. but it shouldn't be. let's rewind to 2011 when blogging was more laid-back. you would write the post, snap a picture with your iPod touch and press upload and hope someone will see it. simple, no? so what changed. what got lost between then and now? what has made blogging more of a drag or a chore that we didn't see before when we'd gleefully type. I know. it's the endless promotion and the constant need to maintain multiple social media channels as if we're some massive multi-media company. trying to get our posts out there. because surely if we've spent all that time photographing, editing, writing and editing even more, we should profit out of it. the gap between then and today's modern view of blogging is the line between hobby and business that has completely blurred and tarnished. people start blogs with the intention of earning money. people with blogs start changing their content so it can earn them more money. not because they've had a sudden "change of heart" as soon as they see Urban Decay PR's sending out palettes to those with a niche that they are yet to adopt. oh no, that's absurd. do you know what? fine- maybe some people do genuinely enjoy producing content with glossy editorial photos or airy flat-lays. and maybe they don't only do it because they know that it's what's most desirable right now. fuck, sometimes I want to share an outfit post or my new eyeshadow palette because that's content I know people will read. I mean, who's going to read a 17 year old's post about how our genetics as a human race has led to our selfishness. or how time is just a concept. that is not what is wanted right now. perhaps I'm just salty that my content doesn't hit 1k page views within 3 hours of publishing it. or that massive brands don't send me vaults of their newest releases. or that I have to promote a post for 4 days straight for it to reach 300 views. but, dare I say it, I'm proud of my blog, regardless. because I know my blog has the power to help and educate someone as well as (somewhat) amuse them. and for me, that is my personal aim. I'm reading this post over, highlighting the disparity between my points and how much it may anger some because some things I've mentioned are not completely explained. but that's the beauty of writing. what I've said is up to interpretation. take it how you want. freedom of speech.

debate with me in the comments, please